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Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry!

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Media Analytics, LLC
16 West Chestnut Street
West Chester, PA 19380


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Home of The IMS Report

Research. Plan. Analyze. Optimize

Trusted by agencies, used by networks, relied on by brands.


TV Advertising Deconstructed by IMS!Today & for the last 25 years!

The IMS Report, powered by Media Analytics, has monitored the TV Industry for over 25 years and has amassed the most comprehensive database & reporting platform of TV Spots, Long Form Shows, and Home Shopping Airings, offers and details providing you with all you need to do.

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Industry SolutionsPersonalize the lens you'd like to view through

Short Form

  • DRTV Rankings
  • NEW Hybrid Rankings
  • NEW Brand Rankings
  • NEW Day & Daypart Analysis
  • NEW Format Length
  • Trends/Tracking
  • New Spots, Lengths and Versions

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Long Form

  • Consolidated Rankings
  • NEW Show Detail Comparison Grids
  • NEW Trend Analyzer (YoY, MoM, WoW)
  • Show Airing Grids per Network & Day
  • New Shows Launches
  • Power Rankings

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TV Home Shopping

  • New Products, Categories
  • New Shows, Features and demonstrations
  • Past Show & Product Schedules
  • Live Tracker
  • Product Profiles (Price, Shows, Dates, Hosts, etc.)
  • Rankings per Key Product Categories & Time Periods

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  • Product Category Composition
  • Product Comparisons & Media Mix
  • Marketer Show & Spot Consolidator
  • Share of Voice by Product, Company, etc.
  • Media Mix Profiler by Marketing Company
  • Seasonality & Daypart Profiler by Product(s)

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  • Station Profiler (by Product Category)
  • Network Ad Formats & Trends
  • Network Details (Adv Times, #HouseHolds, Feeds, etc.)
  • Network Rankings by Media (LF, SFDR, SFHybrid, SFBrand, etc.)
  • Past Airing Detections & Schedules
  • Spot Detection Profiler

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Research Tools

  • Comprehensive Library & Monitoring History
  • Over 25 years of Show Creative Reviews
  • Almost 10 years of Spot Creative Reviews
  • Frequency Trends for almost any Time Period
  • Version breakdowns and Chronology
  • Custom Reports & Analyses

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Platform FeaturesPowerful tools and innovative technology

  • Real-time access to over 25 years of data

  • 110 Networks and 120 product categories

  • Campaign level media reporting by network day part

  • Product and creative attribution tracking by category, version, and network

  • Sophisticated analytics and custom reports

  • Auto alerting for new products and brand campaigns

  • Weekly tracking of over 4,000 live TV Home shopping product airings

  • Comparative and competitive analysis

  • Customer support and help-desk

  • More than 1 million attribution points collected every week

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Powerful InsightTrusted by major brands...

  • Guthy Renker
  • CNN
  • R2C Group
  • Dyson
  • Directv
  • QVC
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